In the spring of 2020, myself and five other seniors in the Graphic Communication Design class came together to build the brand for our major’s capstone showcase. Our concept? Ask Questions. Design Answers. We focused on how our projects broke down questions and brought them back together to make something new.
During the process, I worked on building initial brand assets and our motion piece. Later, I designed the brand guidelines, working as a creative director overseeing the class execute the brand across platforms. While our work was cut short by the cancellation of the show due to COVID-19, our class was able to produce something incredibly special that reflects our bold, inquisitive nature.