Figma, Adobe Illustrator, Adobe InDesign, Adobe Dimension, Adobe Photoshop
Brightz is a direct-to-consumer brand specializing in fun and unique outdoor lighting. Their bread and butter lies in bicycle accessories but extends into camping and backyard lighting as well.
During my time at Brightz, I worked to further solidify and develop their brand language through packaging, catalog, website, email, presentation, illustration, and product instruction design. I worked closely with product designers, sales associates, videographers, photographers, and other designers to coordinate consumer-facing brand efforts and support product development.
Some of my greatest efforts were in the design of the e-commerce website and the redesign of their kid-focused bicycle light brand. Developing the brand more fully through both physical and digital channels was an amazing challenge—but a fun one to take on.